Cannot make it to a horse race in particular person? Don’t have any worry, since you might quickly be capable of attend one within the metaverse.
American auto racing firm NASCAR has partnered with the builders behind the blockchain-based digital horse racing recreation ZED RUN to create a “model new, futuristic fandom expertise,” the Nearly Human Studio staff announced Thursday.
The 2 corporations are nonetheless finalizing particulars about distribution and gross sales, however to start, VHS will work with NASCAR to create NASCAR-branded digital horses on its racing platform.
“Recreating what fandom means by means of the idea of possession, the NASCAR and VHS partnership will lay the muse by exploring innovation round NFTs and what it means to have pores and skin within the recreation,” VHS CEO and co-founder Chris Laurent mentioned in a press release.
In line with Tim Clark, senior vp, and chief digital officer at NASCAR, the racing firm hopes to make use of blockchain expertise as a “launchpad” to find a brand new, “deeply engaged” viewers.
“Partnerships just like the one with VHS, have the power to revolutionize the NASCAR model by bridging the hole between an age-old sport and progressive new expertise,” Clark mentioned.
Final month, VHS raised $20 million in a Sequence A spherical, with participation from Andreessen Horowitz and TCG Capital Administration. Its NFT gaming platform, ZEN RUN, permits customers to coach, breed and race digital horses. House owners can enter their horse NFTs into races through an entry price and may also win prizes if their collectibles win on the digital monitor.
Picture courtesy ZED RUN
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